Crowdsourcing and SEM (now with even more cat pics)

Posted by & filed under Challenges, Experiments.

Every modern business wrestles with the elusive lady that is the search engine and the potential she offers to connect with customers. Google and Bing make it easy for anyone to buy keywords and drive customers to a website, but what keywords are our customers searching for? Would a sales manager frustrated with the average… Read more »

CrowdFlower Challenges Yelp: It’s a Nerd-Off

Posted by & filed under Challenges.

Dramatic Intro It is high noon in business listing verification crowdsourcing land. We are throwing down the gauntlet. We are stepping in the ring. We are mixing our metaphors. Undramatic Intro Yelp engineers recently described their efforts to correct business listing data using Amazon Turk. They tapped the services of 4,660 contributors; only 79 passed… Read more »